Password instructions will be e-mailed to you
Confirmation will be e-mailed to you
Lost Password

Reset Password

Book Your Vacation Accommodation Direct With The Owner up to 25% lower prices than Airbnb more...
Your search results
Why Your Vacation Rental Website Has Had A Heart Attack And Died

Why Your Vacation Rental Website Has Had A Heart Attack And Died

Published on November 20, 2018 by alan egan

The vast majority of personal vacation rental websites don’t rank in Google and they don’t see much, if any, site visitors or direct bookings.

In this article, I’ll outline what you need to do in order to change that for your VR website.

The web and search engines

The web is like one huge library made up of websites and web pages.

The search engines are the librarians of all of these sites and pages.

They sort and categorise all of this data so that people can navigate the masses of information that’s available to us (there are currently around 1.8 billion websites and around 4.5 billion web pages).

You can liken each website to a book and when a new site is published, Google and the other search engines read through it and add the site to their indexes.

This in itself keeps the search bots very busy as there are around half a million new website published every day.

The secret to getting web traffic

Why Your Vacation Rental Website Has Had A Heart Attack And Died

Let’s suppose that I have a rental property and I launched a website for my home 6 months ago. That same day, Google and the other search bots came along, crawled my site and indexed it.

That’s it. The search bots won't revisit my site unless something new happens to it as they are busy reading and indexing new sites and pages.

It doesn’t matter how nice my site is, if it’s not updated the search engines see it as an inactive,  dead site.

If you want web traffic, you need to update your site regularly. Site traffic needs to be earned and if you add to it on a weekly or monthly basis the bots will drop by and index that new content.

Every time that you publish a new article or update a page, that process pings Google, Bing, Yahoo, etc and they recrawl your site. These articles or updates are the heartbeats of your site and the search engines categorise your site as a live site.

Live sites rank higher and receive more traffic than dead sites. It’s that simple.

There’s loads written about SEO (search engine optimisation) and you can optimise your site all you like but if Google and the like see your site as inactive you are dead in the water.

In conclusion…

New additions to your website are the heartbeat of your site.

They attract the search engines and help the site rank higher.

This in turn brings increased traffic (potential guests)

Google and the other search engines love fresh so simply give them what they want and you will start to see improved performance levels of your website.

Read More Of Our Recent Articles

Vacation Rental Marketing - The #Bookdirect Blueprint
Vacation Rental Marketing - The #Bookdirect Bluepr...
Reinventing The Wheel #bookdirect day won't bring you direct bookings - This article will Tomorrow (February 6th) is #bookdirect day but there's a lot more to getting direct bookings than sharing an image on your website or social media once ...
Feb 05, 2019 , 8
The Bitter Truth About Facebook Marketing In 2019
The Bitter Truth About Facebook Marketing In 2019
Three or four years ago, when vacation rental owners started to become unhappy with the major listing sites, many owners turned to Facebook to supplement their marketing and booking opportunities. This worked… For a while But the bad news is ...
Jan 29, 2019 , 4
How to Rent More by Writing
How to Rent More by Writing
Here is the proof, with actual stats, that writing blogs will boost your bookings. We have been crunching numbers from the last 9 months and provide detailed evidence that it writing high quality blogs will bring you travellers that want to book. This article goes through the detail of why you need to blog and what results you can expect from doing so.
Jan 21, 2019 , 0
Vacation Rental Marketing - The Benefits Of Local Listing Sites
Vacation Rental Marketing - The Benefits Of Local ...
There is always a lot of chatter about the pros and cons of local listing sites. I’m asked about them all the time, so I thought that I would share my thoughts with you here in this short article. Owners ...
Jan 07, 2019 , 0

Leave a Reply

Your email address will not be published.