Why Your Vacation Rental Website Has Had A Heart Attack And Died
The vast majority of personal vacation rental websites don’t rank in Google and they don’t see much, if any, site visitors or direct bookings.
In this article, I’ll outline what you need to do in order to change that for your VR website.
The web and search engines
The web is like one huge library made up of websites and web pages.
The search engines are the librarians of all of these sites and pages.
They sort and categorise all of this data so that people can navigate the masses of information that’s available to us (there are currently around 1.8 billion websites and around 4.5 billion web pages).
You can liken each website to a book and when a new site is published, Google and the other search engines read through it and add the site to their indexes.
This in itself keeps the search bots very busy as there are around half a million new website published every day.
The secret to getting web traffic
Let’s suppose that I have a rental property and I launched a website for my home 6 months ago. That same day, Google and the other search bots came along, crawled my site and indexed it.
That’s it. The search bots won't revisit my site unless something new happens to it as they are busy reading and indexing new sites and pages.
It doesn’t matter how nice my site is, if it’s not updated the search engines see it as an inactive, dead site.
If you want web traffic, you need to update your site regularly. Site traffic needs to be earned and if you add to it on a weekly or monthly basis the bots will drop by and index that new content.
Every time that you publish a new article or update a page, that process pings Google, Bing, Yahoo, etc and they recrawl your site. These articles or updates are the heartbeats of your site and the search engines categorise your site as a live site.
Live sites rank higher and receive more traffic than dead sites. It’s that simple.
There’s loads written about SEO (search engine optimisation) and you can optimise your site all you like but if Google and the like see your site as inactive you are dead in the water.
New additions to your website are the heartbeat of your site.
They attract the search engines and help the site rank higher.
This in turn brings increased traffic (potential guests)
Google and the other search engines love fresh so simply give them what they want and you will start to see improved performance levels of your website.