Password instructions will be e-mailed to you
Confirmation will be e-mailed to you
Lost Password
Register
Dismiss
Dismiss

Reset Password

Book Your Vacation Accommodation Direct With The Owner up to 25% lower prices than Airbnb more...
Your search results
Vacation Rental Marketing - The Benefits Of Local Listing Sites

Vacation Rental Marketing - The Benefits Of Local Listing Sites

Published on January 7, 2019 by alan egan

There is always a lot of chatter about the pros and cons of local listing sites.

I’m asked about them all the time, so I thought that I would share my thoughts with you here in this short article.

Owners ask me, “Should I list with (my location)vacationrentals.com"? or "(mylocation)VRbyowner.com"? or something similar.

In general, my answer is a resounding yes, and here’s why…

First off, it’s simply a numbers game

Let’s take Florida as an example

Depending where you look there are over 365,000 rental properties in Florida. Most of the big listing sites list well over 100,000 properties in Florida so if you list your property the odds of you getting a booking are somewhere between 100,000 to 1 - 365,000 to 1.

Those are pretty long odds.

Now take  https://www.floridarentalbyowners.com/ (FLARBO) as an example of a local site

They specialise in Florida rentals (obviously) but they only list 1,000 properties so the odds of getting a booking are only 1,000 to 1.

So, you are 100 to 365 times more likely to get a booking with them as opposed to your listing on Hometogo, Homeaway or Airbnb, etc.

Now some will argue that the big listing sites get more traffic but if you search for Florida vacation rental, FLARBO are on the first page of Google so they are getting a good amount of traffic

But the benefits don’t stop there.

In general, a lot of these local sites don’t charge ‘service’ fees, they allow direct communication with the guest and they don’t handle the transaction fees or implement their own cancellation policies.

In short, they provide leads and you control your business.

Another advantage is that if and when you need to talk to the company you get to speak with a local expert, not an overseas service centre and we all know how frustrating they can be.

In general, these local listing sites were created by owners for owners because of the frustrations of dealing with the big online travel agencies (OTA’s).

These local sites have your back and you can’t say that about the OTA’s.

The Takeaway

Google the search terms that potential guests use when looking for vacation/holiday accommodation and look to see if any local sites show up on the first pages of the search results.

Sign up with them (they are often cheaper than the OTA;s)

The advantages are manyfold.

And the odds of you getting bookings far outweigh the huge listing sites.

Do you use any local sites?

Have you had any success with local listing sites and if so which ones?

Please share your experiences in the comments section at the bottom of this page.


Read More Of Our Recent Articles

How to Rent More by Writing
How to Rent More by Writing
Here is the proof, with actual stats, that writing blogs will boost your bookings. We have been crunching numbers from the last 9 months and provide detailed evidence that it writing high quality blogs will bring you travellers that want to book. This article goes through the detail of why you need to blog and what results you can expect from doing so.
Jan 21, 2019 , 0
A tale of two rentals – A modern marketing fairytale
A tale of two rentals – A modern marketing fairyta...
A tale of two rentals – A modern marketing fairytale Believe it or not, I wrote this article 5 years ago this week but it's even more applicable now than it was then. The amount of competing properties has more ...
Dec 18, 2018 , 0
The Vacation Rental Owners Christmas List
The Vacation Rental Owners Christmas List
The Vacation Rental Owners Christmas List Where does the time go? It’s December already and no sooner has the last year of business almost nearly ended, the next is about to start. So, what’s on your Christmas list? If you ...
Dec 12, 2018 , 0
The Plight Of The Average Vacation Rental Owner
The Plight Of The Average Vacation Rental Owner
The Plight Of The Average Vacation Rental Owner The law of averages… If I were to ask any vacation rental owner if they think that their property is above average, then pretty much all of them would say a resounding, ...
Dec 05, 2018 , 0

Leave a Reply

Your email address will not be published.

  • free vacation rental website
  • Blogging 101 - Free plugin and course
  • Creating Wow Copy For VR Owners